Top Tips & How-To’s for Your Small Business
Loan Products
Access to capital is often a business owner’s largest hurdle. We fund a variety of small business loans to meet your needs at every stage of your business’s growth. With loans from $5,000 to $5.5 million*, our staff will work…
This Caught Our Eye: Nine Simple Ways to Write Product Descriptions That Sell
You’ve probably heard the maxim, “Benefits, not Features” applied to ad copy or product descriptions. Meaning always tell your potential buyer what’s in it for them. How you identify those benefits, convey them to your buyer, and solidify your brand…
This Caught Our Eye: The Indispensable Social Media Cheat Sheet
Whether we like it or not, social media marketing is here to stay and every small business owner needs to get up to speed (fast) on how to use the various platforms for maximum effect. The theory is that you…
This Caught Our Eye: 7 Tips for Effective Invoicing
In any small business, getting paid in full and on time is absolutely essential for survival. Ironically, many small business owners don’t pay enough attention to their invoicing and collection processes and find themselves in a constant cash-flow bind. (We’ve…
This Caught Our Eye: The 33 Best Sales Training Video Channels on YouTube
Whether you have a dedicated sales team or not, when you own a small business, it’s all about selling (and closing). There are natural born sales people out there, but most of us would rather avoid the whole process if…
This Caught Our Eye: 85 Essential Start-up Resources You Should Know About
The title may say “start-up”, but there’s something for businesses of every age in this fantastic list of online business helpers and guides. From apps that help you choose a business name to software that tracks your work flow to…
Video Marketing: Are you ready for your close-up?
You oughta be in pictures…videos, actually! They’re a highly effective medium for reaching your ideal customer and should be an integral part of any comprehensive marketing plan. If you’re thinking you don’t have the budget or the time for video,…
Loose Lips Sink Small Businesses: Protecting Your Trade Secrets
Think you don’t have trade secrets? Anything that gives you a competitive advantage and you wouldn’t want a competitor to know is a trade secret, so you must have at least one! For a restaurant or bakery, that might…
Sticks and Stones: How to Handle Negative Customer Reviews
Positive online feedback about your services or products can give a nice boost to your business, not to mention your spirits, but what about comments and reviews that are tepid or downright dismal? You may not be able to change…
Want to be Found on Google? You Better be Mobile-Friendly!
Don’t panic (well, maybe a little…). If you don’t know about the game-changing revision that Google is making to its search results algorithm as of Tuesday, April 21, 2015 (yes, THIS Tuesday), read on and be prepared to take action!…