Whether you have a dedicated sales team or not, when you own a small business, it’s all about selling (and closing). There are natural born sales people out there, but most of us would rather avoid the whole process if we could. Of course, that’s not an option – we have to find prospects, figure out how to get and hold their attention, make the value proposition, respond to objections, ask for the sale, and get them to closing. It can be overwhelming…
The good news is that there’s a wealth of great sales advice and training, much of it free, on the Internet, covering every conceivable topic. The bad news is that there’s a wealth of not-so-great sales advice and training on the web.
But a recent blog post from Hub Spot, a software provider offering a suite of tools to support content marketing, SEO optimization, etc, offers a well-curated compilation of 33 sales training video channels on YouTube. Here you’ll find quick takes of less than a minute to hour-long dives into a sales-related subject.
There’s a lot to choose from, but we enjoyed Secrets from the Science of Persuasion (and so did its over 7 million other viewers), Three Fatal Mistakes When You Give Your Price, and Five Easy Sales Phone Tips.