Past Webinar Recordings

Introduction to Franchising
Are you considering entrepreneurship as a career option, but want a proven business model to get your goals more quickly and safer? If you have answered ‘Yes’ to either of these questions, then the franchise workshop is for you! Presented by one of North America’s Top Franchise Consultants. This session will include:

Common myths and truths about franchising – it’s not just food and retail
Remarkable ownership options like professional advisory services, facilitation, light manufacturing, social entrepreneurship, education, home services, passive owner models and regional master license options for the true builder
Government regulations for franchises
The importance of knowing your personal goals and objectives before taking the plunge
How to finance your business
Available resources and consultant services from an industry leader at no cost

Click here to access webinar

Pricing for Small Business Profitability
One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price. During this workshop, we will focus on the following:

Types of pricing strategies
Finding your break-even price
Determining cost structure
Marketing impacts on pricing

Click here to access webinar

Take Your Business from Surviving to Thriving
As restrictions are lifting and we enter the recovery phase, small businesses should have a plan to enhance their customer experience as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Includes a personal entrepreneurship readiness reassessment, marketing strategy and repositioning, and a focus on credit management, financials and access to capital.

Click here to access webinar

Digital Marketing & Social Media
This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:

Using your website to build a foundation for communicating content
Integrating digital marketing into your overall promotions
Search Engine Optimization
Key aspects of popular social media platforms

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.

Click here to access webinar

Starting a Business in New Jersey
Have a great idea? Ready to start a business? Learn what you need to know before you take the plunge! The decision to start a business is an exciting time for any entrepreneur. However, there are many steps you’ll need to take to protect yourself from potential liability, legal and tax issues.

This workshop is designed to guide you through the mechanics of starting your business and make sure you get off on the right foot. In this workshop, we’ll cover:

The pros and cons of different legal business structures
How to name and register your business
What taxes apply to your business and how to make sure you are set up to file them
What’s required of your business if you have employees
The insurance you’re required to have to operate in New Jersey

Give your business the best chance to succeed by getting started the right way.

Click here to access webinar

Intellectual Property Basics for Small Businesses & Startups
Do you have a business name or brand? How about trade secrets such as price lists, customer lists, supplier lists, recipes, etc.? Too often, business owners do nothing to protect these assets and then suffer the consequences when they are lost or stolen. Equally damaging can be your ignorance of someone else’s intellectual property rights, resulting in the dreaded cease and desist letter (or worse!).

This free webinar will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level. We’ll walk you through the simple steps every business owner can take to register copyrights and trademarks.

And we’ll identify the different ways that a business may unknowingly infringe upon the property rights of other businesses.

Click here to access webinar

Business Reassessment During COVID
As restrictions are lifting and we enter the recovery phase, small businesses should have a plan to enhance their customer experience as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Includes a personal entrepreneurship readiness reassessment, marketing strategy and repositioning, and a focus on credit management, financials and access to capital. Presented in Partnership with the Cranford Chamber of Commerce.

Click here to access webinar

Negotiating Sales Contracts
In this webinar, we’ll show you some key clauses to put into your agreements and teach you how to suggest compromises so your business is not at a disadvantage. These tips will help you leverage these relationships into more successful dealings with other companies in the future.

Participate in this free webinar and learn the tools, techniques and savvy sales negotiation tactics that enable you to influence your buyer’s perception of cost, value and benefits.

Click here to access webinar

QuickBooks Basics Presented In Partnership with HCEDC
One of the most important, yet frequently overlooked components for most business owners is recordkeeping. QuickBooks Basics is an introductory workshop focused on the needs of business owners who manage their own financial records.This informative webinar walks participants through the ground level stages of “bookkeeping.” During the webinar, we’ll focus on the following areas:

The effective use of an accounting system
How to set up your company in QuickBooks
Adding customers, vendors, and employees to your records
How to produce accurate and timely reports to analyze your company’s performance and much more

Click here to access webinar

Business Planning in Times of Economic Change
Developing a business plan is one of the most important challenges you will face as an entrepreneur. The process of developing a good business plan requires an understanding and appreciation for the tools required to do it right. A particular focus will be placed on assessing aspects of your business plan to meet the challenges of economic change and disruptions like the COVID-19 crisis. Learn how your finished plan should look in this workshop! Presented in partnership with TD Bank.

Click here to access webinar

Your Credit and You
Personal credit plays an important role in your business. Small or start-up businesses have not had the chance to establish business credit, so their access to capital is tied directly to the credit of the owners. In this workshop, we cover:

What are credit scores
Credit myths
How are credit scores calculated
Changing your credit score
What types of financing are available
What lenders look for

Click here to access webinar

Holly City Development Corp (HCDC)’s 4-Part Business Survival Series
This 4-Part Business Survival Series is designed to help small businesses in Millville, and other towns in the Neighborhood Preservation Program (NPP), rebound from the COVID-19 crisis. You are encouraged to participate in all four workshops. Presented in partnership with the City of Millville and the Neighborhood Preservation Program (NPP)

Part 1: Business Reassessment (click here to access webinar)
Part 2: Marketing Strategy (click here to access webinar)
Part 3: Basic Financial Statements & Profitability (click here to access webinar)
Part 4: Projecting Financial Results (click here to access webinar)

Mercer County Office of Economic Development Business Survival Series
During economic challenges, small business owners must rethink their business plan and strategies for financial management, retaining and broadening their customer base as well as reevaluating overall business practices. Presented in partnership with Mercer County Office of Economic Development.

Hudson County Economic Development Corporation Business Survival Series
Small businesses should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of the crisis. This series reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Presented in partnership with Hudson County Economic Development Corporation.