Past Webinars

Starting a Business in New Jersey
Have a great idea?  Ready to start a business?  Learn what you need to know before you take the plunge! The decision to start a business is an exciting time for any entrepreneur.  However, there are many steps you’ll need to take to protect yourself from potential liability, legal and tax issues.

This workshop is designed to guide you through the mechanics of starting your business and make sure you get off on the right foot. In this workshop, we’ll cover:

    • The pros and cons of different legal business structures
  • How to name and register your business
  • What taxes apply to your business and how to make sure you are set up to file them
  • What’s required of your business if you have employees
  • The insurance you’re required to have to operate in New Jersey

Give your business the best chance to succeed by getting started the right way.

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Intellectual Property Basics for Small Businesses & Startups
Do you have a business name or brand? How about trade secrets such as price lists, customer lists, supplier lists, recipes, etc.? Too often, business owners do nothing to protect these assets and then suffer the consequences when they are lost or stolen. Equally damaging can be your ignorance of someone else’s intellectual property rights, resulting in the dreaded cease and desist letter (or worse!).

This free webinar will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level. We’ll walk you through the simple steps every business owner can take to register copyrights and trademarks.

And we’ll identify the different ways that a business may unknowingly infringe upon the property rights of other businesses.

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Business Reassessment During COVID
As restrictions are lifting and we enter the recovery phase, small businesses should have a plan to enhance their customer experience as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Includes a personal entrepreneurship readiness reassessment, marketing strategy and repositioning, and a focus on credit management, financials and access to capital. Presented in Partnership with the Cranford Chamber of Commerce.

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Negotiating Sales Contracts
In this webinar, we’ll show you some key clauses to put into your agreements and teach you how to suggest compromises so your business is not at a disadvantage. These tips will help you leverage these relationships into more successful dealings with other companies in the future.

Participate in this free webinar and learn the tools, techniques and savvy sales negotiation tactics that enable you to influence your buyer’s perception of cost, value and benefits.

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QuickBooks Basics Presented In Partnership with HCEDC
One of the most important, yet frequently overlooked components for most business owners is recordkeeping. QuickBooks Basics is an introductory workshop focused on the needs of business owners who manage their own financial records.This informative webinar walks participants through the ground level stages of “bookkeeping.” During the webinar, we’ll focus on the following areas:

  • The effective use of an accounting system
  • How to set up your company in QuickBooks
  • Adding customers, vendors, and employees to your records
  • How to produce accurate and timely reports to analyze your company’s performance and much more

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Business Planning in Times of Economic Change
Developing a business plan is one of the most important challenges you will face as an entrepreneur. The process of developing a good business plan requires an understanding and appreciation for the tools required to do it right. A particular focus will be placed on assessing aspects of your business plan to meet the challenges of economic change and disruptions like the COVID-19 crisis. Learn how your finished plan should look in this workshop! Presented in partnership with TD Bank.

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Your Credit and You
Personal credit plays an important role in your business. Small or start-up businesses have not had the chance to establish business credit, so their access to capital is tied directly to the credit of the owners. In this workshop, we cover:

  • What are credit scores
  • Credit myths
  • How are credit scores calculated
  • Changing your credit score
  • What types of financing are available
  • What lenders look for

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Holly City Development Corp (HCDC)’s 4-Part Business Survival Series
This 4-Part Business Survival Series is designed to help small businesses in Millville, and other towns in the Neighborhood Preservation Program (NPP), rebound from the COVID-19 crisis.  You are encouraged to participate in all four workshops. Presented in partnership with the City of Millville and the Neighborhood Preservation Program (NPP)

Part 1: Business Reassessment (click here to access webinar)
Part 2: Marketing Strategy (click here to access webinar)
Part 3: Basic Financial Statements & Profitability (click here to access webinar)
Part 4: Projecting Financial Results (click here to access webinar)


Mercer County Office of Economic Development Business Survival Series
During economic challenges, small business owners must rethink their business plan and strategies for financial management, retaining and broadening their customer base as well as reevaluating overall business practices. Presented in partnership with Mercer County Office of Economic Development.

Part 1: Business Reassessment (click here to access webinar)
Part 2: Marketing Strategy (click here to access webinar)
Part 3: Basic Financial Statements & Profitability (click here to access webinar)
Part 4: Projecting Financial Results (click here to access webinar)


Hudson County Economic Development Corporation Business Survival Series
Small businesses should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of the crisis. This series reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Presented in partnership with Hudson County Economic Development Corporation.

Part 1: Business Reassessment (click here to access webinar)
Part 2: Marketing Strategy (click here to access webinar)
Part 3: Basic Financial Statements & Profitability (click here to access webinar)
Part 4: Projecting Financial Results (click here to access webinar)