Finance
This Caught Our Eye: Nine Simple Ways to Write Product Descriptions That Sell
You’ve probably heard the maxim, “Benefits, not Features” applied to ad copy or product descriptions. Meaning always tell your potential buyer what’s in it for them. How you identify those benefits, convey them to your buyer, and solidify your brand…
This Caught Our Eye: 7 Tips for Effective Invoicing
In any small business, getting paid in full and on time is absolutely essential for survival. Ironically, many small business owners don’t pay enough attention to their invoicing and collection processes and find themselves in a constant cash-flow bind. (We’ve…
This Caught Our Eye: 85 Essential Start-up Resources You Should Know About
The title may say “start-up”, but there’s something for businesses of every age in this fantastic list of online business helpers and guides. From apps that help you choose a business name to software that tracks your work flow to…
Why You Should Pay Attention to Apple Pay
With next month’s launch of Apple Pay, Apple’s new mobile-payment system, industry analysts predict we’re at a turning point when it comes to how customers pay for purchases. Technology that enables customers to make purchases with a swipe of their…
This Caught Our Eye: 10 Myths Small Business Owners Believe About Their Insurance
Small Business Trends (smallbiztrends.com) is on most top 10 lists of small business blogs for a good reason – it provides great information in an easily digested format. Its recent post on business insurance – 10 Myths Small Business Owners…