Author Archives: Robin Preisler
This Caught Our Eye: Nine Simple Ways to Write Product Descriptions That Sell
You’ve probably heard the maxim, “Benefits, not Features” applied to ad copy or product descriptions. Meaning always tell your potential buyer what’s in it for them. How you identify those benefits, convey them to your buyer, and solidify your brand…
This Caught Our Eye: The Indispensable Social Media Cheat Sheet
Whether we like it or not, social media marketing is here to stay and every small business owner needs to get up to speed (fast) on how to use the various platforms for maximum effect. The theory is that you…
This Caught Our Eye: 7 Tips for Effective Invoicing
In any small business, getting paid in full and on time is absolutely essential for survival. Ironically, many small business owners don’t pay enough attention to their invoicing and collection processes and find themselves in a constant cash-flow bind. (We’ve…
This Caught Our Eye: The 33 Best Sales Training Video Channels on YouTube
Whether you have a dedicated sales team or not, when you own a small business, it’s all about selling (and closing). There are natural born sales people out there, but most of us would rather avoid the whole process if…
This Caught Our Eye: 85 Essential Start-up Resources You Should Know About
The title may say “start-up”, but there’s something for businesses of every age in this fantastic list of online business helpers and guides. From apps that help you choose a business name to software that tracks your work flow to…
This Caught Our Eye: 3 Steps to Improve Your Search Engine Ranking
We think our new website design is grand, but good looks will only take you so far. What good is an attractive and useful website if no one ever sees it? Where your website lands on a search results page…
This Caught Our Eye: Five Rookie Website Mistakes You Can Fix Today
We don’t consider ourselves website rookies, but since we’re about to launch a redesign of our website, we were particularly interested in this article from MarketingProfs.com . And boy, was it an eye-opener! Three of the five mistakes are related to social media…
This Caught Our Eye: Running a Small Business from a Smart Phone
No surprise here: according to Desk.com, a customer-support application developer, 85% of American small business owners are running their business from their smartphones. For some, that just means checking email and synching calendars, but for the more tech savvy entrepreneurs,…
This Caught Our Eye: The Big Five Glossary
You’re not a social media novice – you can tell a Pinterest post from an Instagram, but do you really understand the jargon that runs this brave new world? We’re not ashamed to admit that the distinction between followers and…
This Caught Our Eye: A Small Business Guide to Intellectual Property
No matter what field you may be in, your intellectual property – business idea, name, logo, aesthestic design, etc – is the foundation of your enterprise. It tells the ‘story’ of your business and differentiates you from your competitors. Intellectual…