Marketing/Social Media
This Caught Our Eye: Nine Simple Ways to Write Product Descriptions That Sell
You’ve probably heard the maxim, “Benefits, not Features” applied to ad copy or product descriptions. Meaning always tell your potential buyer what’s in it for them. How you identify those benefits, convey them to your buyer, and solidify your brand…
This Caught Our Eye: The Indispensable Social Media Cheat Sheet
Whether we like it or not, social media marketing is here to stay and every small business owner needs to get up to speed (fast) on how to use the various platforms for maximum effect. The theory is that you…
This Caught Our Eye: 85 Essential Start-up Resources You Should Know About
The title may say “start-up”, but there’s something for businesses of every age in this fantastic list of online business helpers and guides. From apps that help you choose a business name to software that tracks your work flow to…
Video Marketing: Are you ready for your close-up?
You oughta be in pictures…videos, actually! They’re a highly effective medium for reaching your ideal customer and should be an integral part of any comprehensive marketing plan. If you’re thinking you don’t have the budget or the time for video,…
Sticks and Stones: How to Handle Negative Customer Reviews
Positive online feedback about your services or products can give a nice boost to your business, not to mention your spirits, but what about comments and reviews that are tepid or downright dismal? You may not be able to change…
Want to be Found on Google? You Better be Mobile-Friendly!
Don’t panic (well, maybe a little…). If you don’t know about the game-changing revision that Google is making to its search results algorithm as of Tuesday, April 21, 2015 (yes, THIS Tuesday), read on and be prepared to take action!…
This Caught Our Eye: 3 Steps to Improve Your Search Engine Ranking
We think our new website design is grand, but good looks will only take you so far. What good is an attractive and useful website if no one ever sees it? Where your website lands on a search results page…
Making the Most of Your Trade Show Presence
You probably know that participating in a trade show can be a business development bonanza or bust. Whether you’re exhibiting on a 6-foot table at a half-day local networking event or in a fancy booth at a multi-day expo and…
This Caught Our Eye: Five Rookie Website Mistakes You Can Fix Today
We don’t consider ourselves website rookies, but since we’re about to launch a redesign of our website, we were particularly interested in this article from MarketingProfs.com . And boy, was it an eye-opener! Three of the five mistakes are related to social media…
Are You Ready For Small Business Saturday?
The busiest shopping period of the year is just around the corner. Do you know what you’re doing for Small Business Saturday® (SBS) – November 29? The big retailers may have their Black Friday and Cyber Monday, but the “shop…