Customer Service
This Caught Our Eye: Nine Simple Ways to Write Product Descriptions That Sell
You’ve probably heard the maxim, “Benefits, not Features” applied to ad copy or product descriptions. Meaning always tell your potential buyer what’s in it for them. How you identify those benefits, convey them to your buyer, and solidify your brand…
This Caught Our Eye: The 33 Best Sales Training Video Channels on YouTube
Whether you have a dedicated sales team or not, when you own a small business, it’s all about selling (and closing). There are natural born sales people out there, but most of us would rather avoid the whole process if…
This Caught Our Eye: 85 Essential Start-up Resources You Should Know About
The title may say “start-up”, but there’s something for businesses of every age in this fantastic list of online business helpers and guides. From apps that help you choose a business name to software that tracks your work flow to…
Sticks and Stones: How to Handle Negative Customer Reviews
Positive online feedback about your services or products can give a nice boost to your business, not to mention your spirits, but what about comments and reviews that are tepid or downright dismal? You may not be able to change…
Want to be Found on Google? You Better be Mobile-Friendly!
Don’t panic (well, maybe a little…). If you don’t know about the game-changing revision that Google is making to its search results algorithm as of Tuesday, April 21, 2015 (yes, THIS Tuesday), read on and be prepared to take action!…
Are You Ready For Small Business Saturday?
The busiest shopping period of the year is just around the corner. Do you know what you’re doing for Small Business Saturday® (SBS) – November 29? The big retailers may have their Black Friday and Cyber Monday, but the “shop…
Customer Rewards Programs: are they right for your business?
If you’re considering launching a customer rewards program, remember, you can’t “buy” loyalty. No rewards program can compensate for shortcomings in the fundamentals: service, quality, reliability, and value. It can, however, build on the satisfaction you’ve already earned. It’s a…