Top Tips & How-To’s for Your Small Business
Customer Rewards Programs: are they right for your business?
If you’re considering launching a customer rewards program, remember, you can’t “buy” loyalty. No rewards program can compensate for shortcomings in the fundamentals: service, quality, reliability, and value. It can, however, build on the satisfaction you’ve already earned. It’s a…
Warm Up Your Cold Call
So you’ve jumped on the “inbound marketing” bandwagon, luring prospective customers to your website with helpful content and videos. Congratulations! But are you devoting the same attention to your “outbound marketing” efforts? Don’t rely solely on being found online to…
You and Your Business Could Use a Vacation
If you care about the health of your business, not to mention your own well-being, you’ll take a vacation! Eighty-two percent of small-business owners who took a vacation reported an increase in job performance upon their return to work, according to…
This Caught Our Eye: The Big Five Glossary
You’re not a social media novice – you can tell a Pinterest post from an Instagram, but do you really understand the jargon that runs this brave new world? We’re not ashamed to admit that the distinction between followers and…
This Caught Our Eye: A Small Business Guide to Intellectual Property
No matter what field you may be in, your intellectual property – business idea, name, logo, aesthestic design, etc – is the foundation of your enterprise. It tells the ‘story’ of your business and differentiates you from your competitors. Intellectual…
This Caught Our Eye: 10 Tips on How to Research Your Competitors
It doesn’t matter if your competition is across the street or up in the cloud, keeping tabs on these potential customer-grabbers is a key part of any savvy business owner’s strategy. The Internet has made it easier than ever to…
This Caught Our Eye: 10 Myths Small Business Owners Believe About Their Insurance
Small Business Trends (smallbiztrends.com) is on most top 10 lists of small business blogs for a good reason – it provides great information in an easily digested format. Its recent post on business insurance – 10 Myths Small Business Owners…