No matter what field you may be in, your intellectual property – business idea, name, logo, aesthestic design, etc – is the foundation of your enterprise. It tells the ‘story’ of your business and differentiates you from your competitors. Intellectual property deserves protection from ‘theft’, just like any other type of property you may own.
You may think that protecting your intellectual property is a complicated and expensive process, but it doesn’t have to be. Although this article from the New York Times is from a few years back, it sets the record straight on common fallacies associated with intellectual property rights for small businesses. And you’ll get clear information on the steps to take from the SBA website and the World Intellectual Property Organization.