This Caught Our Eye: 10 Tips on How to Research Your Competitors

It doesn’t matter if your competition is across the street or up in the cloud, keeping tabs on these potential customer-grabbers is a key part of any savvy business owner’s strategy.

The Internet has made it easier than ever to get an inside look at your competitors’ marketing mix, but old-school methods, such as mystery shoppers and conference/trade show observations are as relevant as ever.