This Caught Our Eye: 10 Tips on How to Research Your Competitors

It doesn’t matter if your competition is across the street or up in the cloud, keeping tabs on these potential customer-grabbers is a key part of any savvy business owner’s strategy.

The Internet has made it easier than ever to get an inside look at your competitors’ marketing mix, but old-school methods, such as mystery shoppers and conference/trade show observations are as relevant as ever.

This article, from Inc.com, lays out a clear plan for building and maintaining a competitive intelligence strategy.  Pick and choose the tips to follow or go for broke and implement them all.  Just do something.

 

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