You’ve probably heard the maxim, “Benefits, not Features” applied to ad copy or product descriptions. Meaning always tell your potential buyer what’s in it for them. How you identify those benefits, convey them to your buyer, and solidify your brand in the process is the subject of this inspiring blog post from Shopify, an ecommerce platform.
You’ll get great examples of how to speak naturally and persuasively to your ideal customer; when and how to use details to build credibility; the art of telling stories to paint a more complete picture, and more. Stop writing boring copy and start sharing your passion for your product or service.