Understanding Your Financial Statements – Atlantic City

Presented in partnership with the
New Jersey Small Business Development Center at Stockton University

Understanding your small business’s financial performance is fundamental to knowing if the business is meeting your financial goals or if changes are needed in the way you do business. We’ll use realistic sample financial statements to illustrate the concepts we are discussing. Participants are also encouraged to bring their existing financial information to discuss or evaluate in class.

During the workshop, we’ll focus on the following:

• Accounting systems – we’ll help you identify the benefits of timely and accurate financial information and how a system can be put in place.
• Basic financial statements – we’ll identify the basic financial statements that are common to all businesses and what they mean.
• Interpreting financial information – we’ll guide you through the process, including setting benchmarks for business performance.

Making key business decision – you’ll learn how to use financial information to make key business decisions such as when to hire additional employees, when to adjust pricing, or how to reduce excess costs.

Learn from an expert

Joseph Lamberti
Training and Technical Assistance Officer

Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti.  With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.

Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College.  Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.

With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.