Target Marketing: Find Your Ideal Market

Presented in partnership with the Burlington County Library System

No business, particularly a small one, can be all things to all people.

Target marketing means finding the natural, ideal market of the customers whose needs and desires most closely match your product or service offerings.  It can be the key to attracting new business, increasing your sales, and making your business a success.

In this workshop, you’ll:

• Work alongside your peers to build a picture of your target market
• Brainstorm and select a potential target market to explore
• Use online tools to research the prospective market
• Share and discuss your findings with the group
• Receive a summary of your findings and a list of next steps to help you form an action plan

BEFORE THE WORKSHOP:  Please review the video content at the links below prior to attending.  This will allow more time for learning activities during the workshop.  This is not a passive listening class!

Video 1:   WHY PEOPLE BUY.
Video 2:   WHO SHOULD YOU TARGET?

For registration and more information, please click here!

Please note:  The workshop will be using BCLS-licensed business tools.  Bring your own laptop/tablet or use one of our Chromebooks, or work with a facilitator who will have a laptop.  You might also wish to bring your library card and a USB drive, but they are not required.

Learn from the experts

Beth Filla
Training and Technical Assistance Officer
UCEDC

Beth brings a rich background of education, entrepreneurship, and outreach to her role on UCEDC’s training and technical assistance team.  A small business owner herself, she was most recently the co-founder and director of an award-winning yoga studio in Collingswood (and UCEDC microloan client!).  Prior to that she spent five years as a high school English teacher and 10 years as a community educator at Philadephia-based nonprofit organizations.  And don’t forget her stint as a member of The Trolleyvox, an indie pop group that recorded five albums (find them on iTunes!)

Beth’s eclectic experience serves her clients well – she understands the challenges of running a small business having done it herself.  She brings a creative approach to problem-solving and opportunity-finding thanks to her artistic talents.  And as a long-time educator, Beth excels at delivering engaging and practical business content for start-up and experienced owners alike.

Joan C. Divor
Business Services Librarian &
Coordinator of Community Partnerships
Burlington County Library System

Joan established the business outreach function at the Burlington County Library System, creating new offerings, reaching out to business owners and startups, and establishing visibility and strong partnerships with business serving organizations.

Prior to joining BCLS, Joan had over 25 years of corporate experience as a library manager, and in market research, competitive analysis and business intelligence.

At BCLS, Joan creates forward-thinking initiatives and collaborations to energize the local entrepreneurial environment.  She consults with entrepreneurs, business owners, and nonprofit executives to help them leverage library & community resources to benefit their organizations.