Marketing Research Tools for Small Business (Live Webinar)

Presented in Partnership with Downtown Cranford

In this webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.  You’ll also:

• Discover how to put Reference USA and Demographics NOW to work for you
• Learn how business librarians can help you with your specific research needs
• Leave with tangible market research skills you can put into practice immediately

Get to know your market in this free workshop.

PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.

Learn from the experts

Mary Adelman
Business Counselor, UCEDC

As a business consultant, trainer, speaker, author and entrepreneurial change agent, Mary brings a broad spectrum of expertise to her role as UCEDC’s Business Counselor.

Mary understands what it takes to start and operate a business. She has more than 25 years of experience in providing strategic direction to help small businesses grow and generate revenue. This includes creating individual and group exercises to provide participants with opportunities to develop pragmatic, well-focused strategic action plans, among other business-development initiatives.

Prior to joining UCEDC, Mary was Assistant Director of the New Jersey Small Business Development Center of Northwest Jersey (NJSBDC-NW) where she mentored and provided business support to clients representing various industries. Mary holds an Associate of Arts degree in Business Administration from the County College of Morris and a Bachelor of Arts degree in Psychology from Ashford University.

Joseph Lamberti
Director of Training, UCEDC

Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need to look no further than UCEDC’s training director, Joe Lamberti.  With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well-positioned to provide a seasoned assessment of business operations and strategies.  Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College.  Most recently, he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.  With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.