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Marketing Essentials for Small Business (Live Webinar)

Date:September 22, 2021 @ 6:00 pm - 8:00 pm
Location: Live Webinar, In Partnership with City of Plainfield - Office of Economic Development,
Price: Free

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Presented in Partnership with
City of Plainfield – Office of Economic Development


This webinar serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets.  We’ll define marketing terminology and the framework for a successful marketing strategy.  Specific focus will be on:

      • The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
      • The importance of conducting a SWOT analysis
      • Identifying your customer profile and carrying out target marketing
      • Making effective local advertising choices, including social media

PLEASE NOTE:  Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.


FREE Government Contracting Assistance for Small Business Owners
UCEDC offers free services for small businesses interested in exploring government contracting opportunities.  To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.


Keith Whelan
Training Officer

Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields.  He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.


For more information, contact Rogers Ramsey at rramsey@ucedc.com or 908-527-1166.


Date:
September 22, 2021
Time:
6:00 pm - 8:00 pm
Cost:
Free
Website:
https://ucedc.ecenterdirect.com/events/7367
Live Webinar, In Partnership with City of Plainfield - Office of Economic Development