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Marketing Essentials for Small Business (Live Webinar)
Presented in Partnership with
City of Plainfield – Office of Economic Development
This webinar serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets. We’ll define marketing terminology and the framework for a successful marketing strategy. Specific focus will be on:
- The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
- The importance of conducting a SWOT analysis
- Identifying your customer profile and carrying out target marketing
- Making effective local advertising choices, including social media
PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Director of Training
Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need to look no further than UCEDC’s training director, Joe Lamberti. With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well-positioned to provide a seasoned assessment of business operations and strategies.
Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College. Most recently, he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.
With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.