Intellectual Property Basics for Small Businesses and Start-Ups (WEBINAR)

Presented in partnership with
New Jersey Small Business Development Center
at Rutgers – New Brunswick

You may not realize it, but if you own a business (or are thinking of starting one), you have (or will have) intellectual property assets that need legal protection!

Do you have a business name or brand?  How about trade secrets such as price lists, customer lists, supplier lists, recipes, etc.?  Too often, business owners do nothing to protect these assets and then suffer the consequences when they are lost or stolen.   Equally damaging can be your ignorance of someone else’s intellectual property rights, resulting in the dreaded cease and desist letter (or worse!).

This webinar will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level.  We’ll walk you through the simple steps every business owner can take to register copyrights and trademarks.

And we’ll identify the different ways that a business may unknowingly infringe upon the property rights of other businesses.

Learn from an expert

Patricia P. Werschulz, Esq.
Werschulz Patent Law, LLC

Pat is an intellectual property lawyer and a registered patent attorney with many years of industrial experience in product development and manufacturing. Prior to entering law practice, Pat was a chemist in the pharmaceutical industry, holding positions from bench chemist to research director. While working in consumer products for a Fortune 100 company, she developed a fascination for trademarks and learned the importance of branding.

Pat’s patent practice extends beyond the life sciences, helping clients obtain patents and trademarks in a wide range of products, from clothing to automobile parts, from baby accessories to sporting equipment.

Pat received her B.S. degree in Chemistry from Chatham College of Pittsburgh, her M.B.A. from Fordham University and her J.D from Rutgers School of Law–Newark.