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BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (Live Webinar)
Presented In Partnership with Rutgers Global Health Institute
This workshop reviews marketing principles, SWOT analysis and target marketing to businesses reevaluate marketing communications in this new environment.
Rutgers Global Health Institute’s 4-Part Business Survival Series is designed to help small businesses rebound from the COVID-19 crisis. You are encouraged to participate in all four workshops. Please register for upcoming workshops below by clicking on the title:
Part 1: Business Reassessment – October 28, 2021 – 10:30 am to 12:00 pm
Part 2: Marketing Strategy – November 4, 2021 – 10:30 am to 12:00 pm
Part 3: Basic Financial Statements & Profitability – Nov. 11, 2021 – 10:30 am to 12:00 pm
Part 4: Projecting Financial Results – November 18, 2021 – 10:30 am to 12:00 pm
PLEASE NOTE: Once you have registered, a link to the webinar will be sent to you prior to the event with instructions.
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Director of Training
Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need to look no further than UCEDC’s training director, Joe Lamberti. With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well-positioned to provide a seasoned assessment of business operations and strategies.
Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College. Most recently, he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.
With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.
Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups. He also served as lead consultant for three years for an economic development center in South Jersey.