Past Events
May
6
Free
BUSINESS SURVIVAL SERIES part 3 of 4: Basic Financial Statements/Profitability (Live Webinar)
Understanding your financial statements is fundamental for maintaining your business profitability. This workshop focuses on the Balance Sheet, Profit & Loss Statement and Cash Flow Statement to determine what changes may be required to maintain profitability. Find out more »
Apr
29
Free
BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (Live Webinar)
This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Find out more »
Apr
22
Free
BUSINESS SURVIVAL SERIES part 1 of 4: Business Reassessment (Live Webinar)
Small businesses should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Find out more »
Apr
22
Free
Cybersecurity Maturity Model Certification (CMMC) Level 1 Readiness Review – WEBINAR CANCELLED
The Cybersecurity Maturity Model Certification (CMMC) is the U.S. Department of Defense’s (DoD) newest verification process designed to certify that contractors have controls in place to protect sensitive data. Companies that work with the Department of Defense will soon need to meet CMMC requirements to bid on contracts. In this webinar, learn about what will likely be required for a business to become cybersecurity-compliant in order to do business with the Department of Defense. Find out more »
Apr
21
Free
Introduction to Franchising (Live Webinar)
Are you considering entrepreneurship as a career option, but want a proven business model to get your goals more quickly and safer? If you have answered ‘Yes’ to either of these questions, then the franchise workshop is for you! Find out more »
Apr
20
Free
QuickBooks Basics (Live Webinar)
One of the most important, yet frequently overlooked components for most business owners is recordkeeping. QuickBooks Basics is an introductory webinar focused on the needs of businesses who manage their own financial records. This informative webinar walks participants through the ground level stages of “bookkeeping.” Find out more »
Apr
15
Free
Intellectual Property Basics for Small Businesses & Start-ups (Live Webinar)
This free webinar will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level. We’ll walk you through the simple steps every business owner can take to register copyrights and trademarks. And we’ll identify the different ways that a business may unknowingly infringe upon the property rights of other businesses. Find out more »
Apr
8
Free
New Jersey Transit (NJT): How to Do Business with Us (Live Webinar)
New Jersey Transit (NJT) is the largest state transit agency in the country providing irreplaceable mobility to the residents of the nation’s most densely populated state and surrounding regions, transporting nearly one million customers a day with our train, bus, light rail and Access Link services. Find out more »
Apr
6
Free
Entrepreneurship Essentials (Live Webinar
Starting a small business is a rewarding but risky proposition. Before you hang the “Open for Business” sign or get in too deep in your new venture, you should take an honest look at your preparedness to succeed. This free workshop, a preview of our Entrepreneurship 101 course, will guide you through the assessment process and introduce you to the tools you’ll need to start and grow your business. Find out more »
Mar
25
Free
SBA: What You Need to Know about Certifications, Marketing & Subcontracting (Live Webinar) – Registration Closed.
Many government agencies require that some percentage of the procurements be awarded to small businesses. Certifying your business can definitely help you successfully compete for government contracts. Small business certifications document a special capability or status that will help you compete in the marketplace. Find out more »