Past Events

Sep 17
Free

Pricing for Small Business Profitability (Live Webinar)

Date: September 17, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with Holly City Development Corporation,
One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price. You'll gain a greater understanding of how cost structure affects pricing, how to link marketing efforts to your pricing, and how to use your pricing model as a tool for growth. Find out more »
Sep 17
Free

How to Sell to the U.S. Department of Transportation (Live Webinar)

Date: September 17, 2020 @ 9:00 am - 1:00 pm
Location: , Live Webinar, Sponsored by UCEDC,
This webinar will provide a general overview of the USDOT, its mission, major programs, and potential contract opportunities for small business owners. One of the primary purposes of the Office of Small and Disadvantaged Business Utilization at DOT is to ensure small businesses get a fair opportunity to compete for and perform in DOT's procurement opportunities. Find out more »
Sep 16
Free

QuickBooks Basics (Live Webinar)

Date: September 16, 2020 @ 10:00 am - 12:00 pm
Location: , Live Webinar, In Partnership with HCEDC along with the City of Bayonne, NJ
One of the most important, yet frequently overlooked components for most business owners is recordkeeping.  QuickBooks Basics is an introductory webinar focused on the needs of business owners who manage their own financial records. Find out more »
Sep 10
Free

QuickBooks Basics (Live Webinar)

Date: September 10, 2020 @ 6:00 pm - 8:00 pm
Location: , Live Webinar, In Partnership with LAEDA, + Google Map
One of the most important, yet frequently overlooked components for most business owners is recordkeeping.  QuickBooks Basics is an introductory workshop focused on the needs of business owners who manage their own financial records.This informative webinar walks participants through the ground level stages of bookkeeping.  Find out more »
Sep 3
Free

Digital Marketing & Social Media (Live Webinar)

Date: September 3, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with Holly City Development Corporation,
This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. Find out more »
Aug 27
Free

Marketing Research Tools for Small Business (Live Webinar)

Date: August 27, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with with Holly City Development Corporation,
In this workshop, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively. Find out more »
Aug 26
Free

BUSINESS SURVIVAL SERIES part 4 of 4: Projecting Financial Results (Live Webinar)

Date: August 26, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with Mercer County Office of Economic Development along with SBDC @ The College of New Jersey and Princeton Mercer Chamber of Commerce,
When you develop a business plan, financial projections and cash flow analysis are among the most critical elements. Also, financial projections can help you plan your startup budget, assess its feasibility and profitability as well as set benchmarks for achieving financial goals. Find out more »
Aug 20
Free

Marketing Essentials for Small Business (Live Webinar)

Date: August 20, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with Holly City Development Corporation,
This webinar serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets.  We’ll define marketing terminology and the framework for a successful marketing strategy. Find out more »
Aug 19
Free

BUSINESS SURVIVAL SERIES part 3 of 4: Basic Financial Statements & Profitability

Date: August 19, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with Mercer County Office of Economic Development along with SBDC @ The College of New Jersey and Princeton Mercer Chamber of Commerce,
As a small business owner, you know that your financial statements are not only a reflection of your organization’s financial health. They’re also tools you can use to make better financial decisions to grow your business. In this webinar, we’ll teach you how to fully comprehend your company’s financial position. Find out more »
Aug 13
Free

Comprender sus estados financieros

Date: August 13, 2020 @ 10:00 am - 11:30 am
Location: , Live Webinar, In Partnership with New Jersey Small Business Development Center at The College of New Jersey,
Comprender el rendimiento financiero de su pequeña empresa es fundamental para saber si la empresa cumple con sus objetivos financieros o si se necesitan cambios en la forma en que hace negocios. Find out more »
« Older Events