Past Events

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively. Find out more »

Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness. Find out more »

Do you have a business name or brand? How about trade secrets such as price lists, customer lists, supplier lists, recipes, etc.? Too often, business owners do nothing to protect these assets and then suffer the consequences when they are lost or stolen. Equally damaging can be your ignorance of someone else’s intellectual property rights, resulting in the dreaded cease and desist letter (or worse!). This free webinar will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level. We’ll walk you through the simple steps every business owner can take to register copyrights and trademarks. Find out more »

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods for greater effectiveness. Don't miss the chance to learn how digital marketing tools can help to grow your business. Find out more »

This introductory webinar addresses how access to capital is critical to many small businesses, yet most owners don’t understand how to determine what they qualify for, what money is available to them and the roadblocks they may face obtaining financing.  This workshop was created to address these issues as well as inform business owners of what’s expected of them in obtaining capital.  Find out more »

Participants in this training program will learn the food science and safety basics in order to create a viable food product, basic principles of food safety, processing, and the applicable regulatory requirements to different product classifications. This training will also guide participants through the steps to evaluate regulatory classification of their food product and learn about the process controls necessary to safely bring their product to market and gain formal validation for regulatory compliance. Find out more »