Past Events

As restrictions are lifting and we enter the recovery phase, small businesses should have a plan to enhance their customer experience as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Find out more »

The decision to start a business is an exciting time for any entrepreneur. However, there are many steps you’ll need to take to protect yourself from potential liability, legal and tax issues. This workshop is designed to guide you through the mechanics of starting your business and make sure you get off on the right foot. Find out more »

El acceso al capital es fundamental para muchas pequeñas empresas, pero la mayoría de los propietarios no entienden cómo determinar para qué califican, qué dinero tienen disponible y los obstáculos que pueden enfrentar para obtener financiamiento. Este taller se creó para abordar estos problemas, así como para informar a los propietarios de empresas sobre lo que se espera de ellos para obtener capital. Find out more »

In this introductory webinar addresses access to capital is critical to many small businesses, yet most owners don’t understand how to determine what they qualify for, what money is available to them and the roadblocks they may face obtaining financing.  This workshop was created to address these issues as well as inform business owners of what’s expected of them in obtaining capital.  Find out more »

In this webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively. Find out more »

This workshop is designed to provide an overview of the risks and benefits of starting your own business. Participants will be introduced to the attributes of being a successful entrepreneur, understand the responsibilities of being your own boss as well as learn about the tools you’ll need to start and grow your business. Find out more »

As a small business owner, it sometimes can be challenging to create a spending budget for marketing, given other business-related expenses, even in a healthy economy. Still, you will be challenged even more during tough economic times.  The economy has a direct impact on the way a business promotes its products and services to customers. Understanding the link between the economy and marketing can help you to develop a cost-effective strategy for your business to respond to changes in the economic climate. Find out more »