Past Events

In this live webinar, we’ll address the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. Find out more »

Understanding your small business’s financial performance is fundamental to knowing if the business is meeting your financial goals or if changes are needed in the way you do business. We’ll use realistic sample financial statements to illustrate the concepts we are discussing. Participants are also encouraged to bring their existing financial information to discuss or evaluate in class. Find out more »

Projecting financial results are critical in preparing your business plan and in determining if the business will be financially sustainable.  This final workshop in the series will focus on Sales Projections, Expense Projections, and responsibly Projections your Cash Flow.  Find out more »

Understanding your financial statements is fundamental for maintaining your business profitability, and to monitor what changes may be necessary in the way you do business, in order to reach your financial goals.  This workshop reviews the Balance Sheet, Profit & Loss Statement, and Cash Flow Statement. Find out more »

This workshop will review the basic principles of marketing strategy, and the application of the "4Ps of marketing", SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Find out more »

Developing a business plan is one of the most important challenges you will face as an entrepreneur. This webinar was developed to guide you through that process and give you a hands-on systematic way to develop an outline, investigate and evaluate the resources and create a draft of your own business plan. Find out more »

Small businesses should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of the crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Find out more »