Past Events

Jul 7
Free

Understanding Your Financial Statements (LIVE WEBINAR)

Date: July 7, 2020 @ 1:00 pm - 2:30 pm
Location: , Live Webinar, In Partnership with Somerset County Library System, NJ + Google Map
Understanding your small business’s financial performance is fundamental to knowing if the business is meeting your financial goals or if changes are needed in the way you do business. We’ll use realistic sample financial statements to illustrate the concepts we are discussing. Participants are also encouraged to bring their existing financial information to discuss or evaluate in class. Find out more »
Jul 1
Free

BUSINESS SURVIVAL SERIES part 4 of 4: Projecting Financial Results (Live Webinar)

Date: July 1, 2020 @ 1:00 pm - 2:30 pm
Location: , Live Webinar, In Partnership with Hudson County Economic Development Corporation, NJ
Projecting financial results are critical in preparing your business plan and in determining if the business will be financially sustainable.  This final workshop in the series will focus on Sales Projections, Expense Projections, and responsibly Projections your Cash Flow.  Find out more »
Jun 24
Free

BUSINESS SURVIVAL SERIES part 3 of 4: Basic Financial Statements & Profitability (Live Webinar)

Date: June 24, 2020 @ 1:00 pm - 2:30 pm
Location: , Live Webinar, In Partnership with Hudson County Economic Development Corporation, NJ
Understanding your financial statements is fundamental for maintaining your business profitability, and to monitor what changes may be necessary in the way you do business, in order to reach your financial goals.  This workshop reviews the Balance Sheet, Profit & Loss Statement, and Cash Flow Statement. Find out more »
Jun 17
Free

BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (Business Smarts 2020 – Digital Marketing & Social Media)

Date: June 17, 2020 @ 6:00 pm - 7:30 pm
Location: , Live Webinar, Developed In Partnership with Hudson County Economic Development Corporation and the Township of North Bergen, NJ
This workshop will review the basic principles of marketing strategy, and the application of the "4Ps of marketing", SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Find out more »
Jun 16
Free

Writing a Business Plan in Times of Economic Change (LIVE WEBINAR)

Date: June 16, 2020 @ 6:00 pm - 8:00 pm
Location: , Live Webinar, In Partnership with the Office of Economic Development, Plainfield,
Developing a business plan is one of the most important challenges you will face as an entrepreneur. This webinar was developed to guide you through that process and give you a hands-on systematic way to develop an outline, investigate and evaluate the resources and create a draft of your own business plan. Find out more »
Jun 11
Free

Cybersecurity: How to Protect Your Small Business (Live Webinar)

Date: June 11, 2020 @ 9:00 am - 1:00 pm
Location: , Live Webinar, NJ United States
Just because you are a small business owner, doesn’t mean you’re beyond a hacker’s notice – or reach. Unfortunately, small businesses are particularly susceptible to hacks and breaches, simply because they are small and often unprepared. In this free workshop, we’ll show you ways to protect your business from a cyber-attack. Find out more »
Jun 10
Free

BUSINESS SURVIVAL SERIES part 1 of 4: Business Reassessment (Live Webinar)

Date: June 10, 2020 @ 1:00 pm - 2:30 pm
Location: , Live Webinar, In Partnership with Hudson County Economic Development Corporation, NJ
Small businesses should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of the crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Find out more »
Jun 9
Free

Herramientas de investigación de mercado para pequeños negocios (LIVE WEBINAR)

Date: June 9, 2020 @ 6:00 pm - 8:00 pm
Location: , Live Webinar,
Este webinar sirve para obtener una comprensión práctica de las técnicas y herramientas de investigación de mercado. Aprenderá cómo desarrollar una estrategia de marketing utilizando recursos gratuitos para acceder a la demografía de los clientes, los hábitos de gasto y las posibles tendencias en su industria. Find out more »
Jun 4
Free

Marketing Research Tools for Small Business – LIVE WEBINAR)

Date: June 4, 2020 @ 6:00 pm - 8:00 pm
Location: , Live Webinar, In Partnership with SBDC at The College of New Jersey,
In this webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. Find out more »
May 21

Como comenzar un negocio en Nueva Jersey (LIVE WEBINAR)

Date: May 21, 2020 @ 6:00 pm - 8:00 pm
Location: , Live Webinar,
Este webinar sirve para comprender los pasos que deberá seguir para protegerse de posibles problemas de responsabilidad legales y fiscales. Este taller está diseñado para que inicie su negocio con el pie derecho. Find out more »
Newer Events »« Older Events