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The Price Is Right: The How-To’s of Pricing Your Products & Services
Presented in partnership with the NJSBDC at Stockton University
One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price. During this workshop, we will focus on the following:
- Types of pricing strategies
- Finding your break-even price
- Determining cost structure
- Effect of pricing on your marketing efforts
The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.
Learn from an expert
Training and Technical Assistance Officer
Beth brings a rich background of education, entrepreneurship, and outreach to her role on UCEDC’s training and technical assistance team. A small business owner herself, she was most recently the co-founder and director of an award-winning yoga studio in Collingswood (and UCEDC microloan client!). Prior to that, she spent five years as a high school English teacher and 10 years as a community educator at Philadephia-based nonprofit organizations. And don’t forget her stint as a member of The Trolleyvox, an indie pop group that recorded five albums (find them on iTunes!)
Beth’s eclectic experience serves her clients well – she understands the challenges of running a small business having done it herself. She brings a creative approach to problem-solving and opportunity-finding thanks to her artistic talents. And as a long-time educator, Beth excels at delivering engaging and practical business content for start-up and experienced owners alike.