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Pricing for Small Business Profitability – Atlantic City

Date:April 16, 2019 @ 4:00 pm - 6:00 pm
Location: 35 South Dr. MLK, Jr. Blvd., Atlantic City, NJ 08401 United States
Price: Free

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Presented in partnership with the
New Jersey Small Business Development Center at Stockton University

One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price.  During this workshop, we will focus on the following:

  • Types of pricing strategies
  • Finding your break-even price
  • Determining cost structure
  • Effect of pricing on your marketing efforts

The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.


Learn from an expert


Joseph Lamberti
Training and Technical Assistance Officer

Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti.  With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.

Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College.  Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.

With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.


For more information, contact Rogers Ramsey at rramsey@ucedc.com or 908-527-1166.


Date:
April 16, 2019
Time:
4:00 pm - 6:00 pm
Cost:
Free
Website:
https://ucedc.ecenterdirect.com/events/6977
Stockton University, Carnegie Center
35 South Dr. MLK, Jr. Blvd., Atlantic City, NJ 08401 United States
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