Marketing Made Real: The Essential Steps for Small Business Success

Offered in partnership with Camden CoLab

Before you think about spending a dime on marketing your small business, you need a reality check on some marketing fundamentals.

It’s easy to get caught up with the latest trends and rush off to blog, twitter, and post. But unless you have a sound understanding of the 5 P’s of marketing – Product, Price, Place, Promotion, and Packaging – you’ll be wasting your time and perhaps jeopardizing your business.

This interactive workshop will bring the 5 P’s to life with a practical review of marketing fundamentals such as:

• Market research
• Evaluating your competition
• Defining and reaching your target market
• Working within your budget

After our review, you’ll learn how to apply these principles first-hand as we work together to bring a product to “market”.  We’ll take our case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing buck.