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Marketing Essentials for Small Business – (WEBINAR)

Date:April 16, 2020 @ 6:00 pm - 8:00 pm
Location:
Price: Free

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Presented in partnership with Mercer County Library System


This webinar serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets.  We’ll define marketing terminology and the framework for a successful marketing strategy.  Specific focus will be on:

      • The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
      • The importance of conducting a SWOT analysis
      • Identifying your customer profile and carrying out target marketing
      • Making effective local advertising choices, including social media

PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.


Learn from an expert


Alejandro Cruz
Training Officer

Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups.  He also served as lead consultant for three years for an economic development center in South Jersey.


For more information, contact Rogers Ramsey at rramsey@ucedc.com or 908-527-1166.


Date:
April 16, 2020
Time:
6:00 pm - 8:00 pm
Cost:
Free
Website:
https://ucedc.ecenterdirect.com/events/7113