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Marketing Essentials for Small Business – Cranford
This workshop serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets. We’ll define marketing terminology and the framework for successful marketing strategy. Specific focus will be on:
- The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
- The importance of conducting a SWOT analysis
- Identifying your customer profile and carrying out target marketing
- Making effective local advertising choices, including social media
Director of Training and Technical Assistance
Erich brings a unique blend of corporate and small business experience to his position at UCEDC. He began his career in the public accounting industry, working with a wide variety of businesses and then went on to hold various management and financial roles in the energy industry.
Having built a solid foundation of business acumen, Erich then took the entrepreneurial plunge as the owner/operator of a printing company. After a successful six-year tenure, Erich sold the business and joined the UCEDC team in his current role.
With his real-world appreciation of the challenges that small business entrepreneurs face, Erich brings the right combination of theory and practice to his training events.