Digital Marketing & Social Media (Live Webinar & In-Person)

Presented in Partnership with
Hudson County Economic Development Corporation (HCEDC)

This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy.  In this workshop, we’ll cover:

• Using your website to build a foundation for communicating content
• Integrating digital marketing into your overall promotions
• Search Engine Optimization
• Which social media platforms are best for your business

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods for greater effectiveness.

Learn from an expert

Dr. Jairo Borja
Training Officer

Having served in a variety of positions during his career, Dr. Borja has helped many small business owners and entrepreneurs to be successful through various training programs and empowerment initiatives.

As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in a variety of forums as a subject matter expert. Dr. Borja is an author, podcast host and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, Master of Business Administration Degree in Management from Long Island University and a Bachelor of Business Administration Degree in Management from Berkeley College.