Author Archives: Erich Peter
Warm Up Your Cold Call
So you’ve jumped on the “inbound marketing” bandwagon, luring prospective customers to your website with helpful content and videos. Congratulations! But are you devoting the same attention to your “outbound marketing” efforts? Don’t rely solely on being found online to…
Categories: Marketing/Social Media
You and Your Business Could Use a Vacation
If you care about the health of your business, not to mention your own well-being, you’ll take a vacation! Eighty-two percent of small-business owners who took a vacation reported an increase in job performance upon their return to work, according to…