Entrepreneurship 101

Do you have what it takes to run a successful small business?

pencil-calculator-paper-graphAt one time or another, almost everyone has had the idea of starting their own business. What separates the successful businesses from the ones that crash and burn is the work done to realistically determine if the business will succeed. The excitement that comes with entrepreneurship needs to be tempered by due diligence before you move forward in your venture.

This six-week course will help guide you through the early stages of the entrepreneurial process and will give you the tools to provide you with the best chance to turn your business idea into a success.


  • Learn whether you have the traits to be a business owner and make your idea work
  • Assess the feasibility of your particular business idea and ensure that it will provide the benefits you want from business ownership
  • Master the steps to opening a business in New Jersey
  • Determine the correct structure for your business
  • Work closely with instructors during class and in off hours to draft your business plan
  • Present your idea to a panel of independent experts for feedback and advice
  • Receive one-on-one mentoring for 12 months on successful completion of the class

What you will cover


  • Identify your strengths and weaknesses and how they fit with business ownership
  • Determine if your idea is feasible for the market you’re after
  • Determine if your idea provides you with the benefits you want from business ownership
  • Understand your credit and ability to access capital

Starting your business

  • Learn the guidelines to start your business
  • Discuss the pros and cons of different legal structures for your business

Business Planning

  • Learn the process of developing a business plan
  • Learn how to do effective business research
  • Develop cost, revenue and cash flow projections

Who should attend

Individuals contemplating starting a business, those looking for more information on assessing their ideas, early stage business owners looking to add more structure and understanding.

Meet our graduates

We’ve helped hundreds of New Jersey would-be entrepreneurs to honestly assess their business readiness and prepare for the challenges of small business ownership.  Read their stories and watch our video to hear what they have to say.

Upcoming Sessions


November 5 – December 17, 2015
Jersey City, NJ

March 2 – April 6, 2016
Totowa, NJ

April 5 – May 10, 2016
Mt. Laurel, NJ

April 13 – May 18, 2016
Trenton, NJ

May 4 – June 8, 2016
Jersey City, NJ