Presented In Partnership with the County of Union, New Jersey

In this live webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively.

You’ll also:

• Discover how to put Reference USA and Demographics NOW to work for you
• Learn how business librarians can help you with your specific research needs
• Leave with tangible market research skills you can put into practice immediately

Get to know your market in this free workshop.

Learn from an expert

Tanesha Halstead
Training Officer

Tanesha Halstead, a Business Tech Strategist, Coach, and Course Creator, simplifies administrative tasks for small business owners using tech solutions. With 15+ years in business and tech, including four years refining systems for client retention and team productivity, Tanesha brings a wealth of expertise. She blends innovative automation with purpose and personal connections, helping small business owners operate more effectively to save time and money. As a Fairleigh Dickinson University alumna, Tanesha extends beyond consulting—holding a Women’s Entrepreneurship Certificate from Cornell and is an alumna of Rutgers University CUEED – EPI program. Tanesha actively contributes through articles, speeches, workshops, and engagement in entrepreneurial communities like the New Jersey State Women’s Chamber of Commerce (NJSWC). As a resilient single mother of two boys, Tanesha embodies dedication. Her guidance empowers businesses to thrive, leaving a lasting impact on their journey to success.

PLEASE NOTE: Once you have registered, you will be sent access details to join the webinar in a separate email.