5 Ways to Attract World Cup Visitors to Your Business This Summer

With the FIFA World Cup 2026™ bringing matches and visitors to the New York and New Jersey region, this summer is a unique opportunity for small businesses to bring in new customers. Even if you’re not locatednear a stadium, increased travel and foot traffic across the region can still benefit your business. 

Here are a few simple ways to make the most of it: 

1. Make it easy for people to find you
   Visitors will be relying heavily on their phones to decide where to go. Make sure your Google Business Profile is up to date with your hours, location, and photos. If you’re active on social media, keep your pages current and easy to navigate.
2. Offer something specific for visitors
   You don’t need a big promotion—just something clear. A small discount, a bundle, or a “World Cup special” can give people a reason to choose your business over another. Keep it simple and easy to understand at a glance.
3. Think about your hours and staffing
   If you expect more traffic, it may be worth adjusting your hours or having extra staff on hand. Even small changes, like staying open a little later on busy days, can help you capture more sales.
4. Partner with nearby businesses
   If you’re in a downtown or shopping area, consider working with neighboring businesses. Cross-promotions or simple referrals can help everyone benefit from increased foot traffic.
5. Get involved in local efforts
   Programs like the Welcome World Rewards Program are designed to connect visitors with local businesses. Participating can help increase your visibility and bring new customers through your door.

The World Cup will only be here for a short time, but it’s a chance to reach new customers and introduce them to your business. Taking a little time now to think through how you’ll handle increased demand—whether that’s staffing, inventory, or promotions—can make a big difference.