Mercer County Business Survival Series

Presented In Partnership with
Mercer County Office of Economic Development  along with
SBDC at The College of New Jersey and
Princeton Mercer Chamber of Commerce

This is a 4-Part Business Survival Series, and you are encouraged to participate in all four workshops. Please register for upcoming workshops below by clicking on the title:

Part 1: Business Reassessment (click here to access webinar)
Small businesses should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office of Economic Development and Princeton Mercer Chamber of Commerce.

Part 2: Marketing Strategy (click here to access webinar)

This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office of Economic Development and Princeton Mercer Chamber of Commerce.

Part 3: Basic Financial Statements & Profitability (click here to access webinar)

Understanding your financial statements is fundamental for maintaining your business profitability, and to monitor what changes may be necessary in the way you do business, in order to reach your financial goals.  This workshop reviews the Balance Sheet, Profit & Loss Statement, and Cash Flow Statement. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office of Economic Development and Princeton Mercer Chamber of Commerce.

Part 4: Projecting Financial Results (click here to access webinar)

Projecting financial results are critical in preparing your business plan and in determining if the business will be financially sustainable.  This final workshop in the series will focus on Sales Projections, Expense Projections, and responsibly Projections your Cash Flow. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office Economic Development and Princeton Mercer Chamber of Commerce.