We don’t consider ourselves website rookies, but since we’re about to launch a redesign of our website, we were particularly interested in this article from MarketingProfs.com . And boy, was it an eye-opener!
Three of the five mistakes are related to social media and sharing – who thought you could do too much? Author Andy Crestodina warns that you may be making it too easy for visitors to wander off your website.
And are all of your client stories and testimonials on one page (like ours)? Well, guess what? That almost guarantees that no one sees them! Better to use relevant client content on pages throughout your site.
No matter how long you’ve been at this website game, there’s something to learn from this piece. (you will have to sign-up/sign-in for free to read this article, but it’s worth the trouble)