Upcoming Events

Presented in Partnership with HCEDC and NJSBDC NJCU One of the most important, yet frequently overlooked components for most business owners is recordkeeping. This introductory webinar walks participants through the ground level stages of “bookkeeping.”  During the webinar, we’ll focus on the following areas: The effective use of an accounting system How to set up your company in QuickBooks Adding customers, vendors and employees to your records How to produce accurate and timely reports to analyze your company’s performance and… Find out more »

Presented In Partnership with the County of Union, New Jersey In this live webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively.  You’ll also: Discover how to put… Find out more »

Presented In Partnership with the County of Union, New Jersey This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy.  In this workshop, we’ll cover: Using your website to build a foundation for communicating content Integrating digital marketing into your overall promotions Search Engine Optimization Which… Find out more »

Presented in Partnership with HCEDC and NJSBDC NJCU Understanding the financial performance of your small business is fundamental to knowing if the business is meeting your financial goals or if changes are needed in the way you do business. We’ll use realistic sample financial statements to illustrate the concepts we are discussing. Participants are also encouraged to bring their existing financial information to discuss or evaluate in class. During the workshop, we’ll focus on the following: Accounting systems – we’ll help you… Find out more »

Presented In Partnership with the County of Union, New Jersey One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price.  During this workshop, we will focus on the following: Types of pricing strategies Finding your break-even price Determining cost structure Marketing impacts on pricing The workshop includes an interactive activity that helps participants to… Find out more »