- This event has passed.
Using Market Research for Marketing Success
Presented in partnership with the
Latin American Economic Development Association (LAEDA)
Market research is any organized effort to gather information about target markets (customers) and competitors. It can also be used to create a marketing plan or analyze the effectiveness of your current plan. It is a very important component of business strategy and should be considered by startups and established businesses. This seminar will cover the following topics:
- How market research can enhance your marketing plan
- Using marketing tools to find your target market
- Navigating marketing tools such as ReferenceUSA and Demographics NOW
To register and for more information, click here
Training and Technical Assistance Officer
Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti. With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.
Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College. Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.
With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.