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Understanding Your Financial Statements (Live Webinar)
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Presented in Partnership with
Downtown Cranford
Understanding the financial performance of your small business is fundamental to knowing if the business is meeting your financial goals or if changes are needed in the way you do business. We’ll use realistic sample financial statements to illustrate the concepts we are discussing. Participants are also encouraged to bring their existing financial information to discuss or evaluate in class.
During the workshop, we’ll focus on the following:
- Accounting systems – we’ll help you identify the benefits of timely and accurate financial information and how a system can be put in place.
- Basic financial statements – we’ll identify the basic financial statements that are common to all businesses and what they mean.
- Interpreting financial information – we’ll guide you through the process, including setting benchmarks for business performance.
Making key business decision – you’ll learn how to use financial information to make key business decisions such as when to hire additional employees, when to adjust pricing, or how to reduce excess costs.
PLEASE NOTE: Once you have registered, you will be sent access details to join the webinar in a separate email.
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Learn from an expert
Dr. Jairo Borja
Training Officer
Having served in a variety of positions during his career, Dr. Borja has helped many small business owners and entrepreneurs to be successful through various training programs and empowerment initiatives.
As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in a variety of forums as a subject matter expert. Dr. Borja is an author, podcast host and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, Master of Business Administration Degree in Management from Long Island University and a Bachelor of Business Administration Degree in Management from Berkeley College.