Take Your Business from Surviving to Thriving (Live Webinar)

Presented in Partnership with
City of Plainfield – Office of Economic Development

As restrictions are lifting and we enter the recovery phase, small businesses should have a plan to enhance their customer experience as well as their customer-focused strategies coming out of a crisis. This workshop reemphasizes the fundamentals of business ownership, with a focus on refreshing the business plan for sustainability. Includes a personal entrepreneurship readiness reassessment, marketing strategy and repositioning, and a focus on credit management, financials and access to capital. 

PLEASE NOTE:  Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.

Learn from an expert

Keith Whelan
Training Officer

Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields. He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.