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Pricing Your Products & Services
One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price. During this workshop, we will focus on the following:
- Types of pricing strategies
- Finding your break-even price
- Determining cost structure
- Effect of pricing on your marketing efforts
The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.
Director of Training and Technical Assistance
Erich brings a unique blend of corporate and small business experience to his position at UCEDC. He began his career in the public accounting industry, working with a wide variety of businesses and then went on to hold various management and financial roles in the energy industry.
Having built a solid foundation of business acumen, Erich then took the entrepreneurial plunge as the owner/operator of a printing company. After a successful six-year tenure, Erich sold the business and joined the UCEDC team in his current role.
With his real-world appreciation of the challenges that small business entrepreneurs face, Erich brings the right combination of theory and practice to his training events.