Pricing for Small Business Profitability – Kearny

Presented in partnership with the
Hudson County Economic Development Corporation

One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price.  During this workshop, we will focus on the following:

• Types of pricing strategies
• Finding your break-even price
• Determining cost structure
• Effect of pricing on your marketing efforts

The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.

Refreshments and continental breakfast served.

Learn from an expert

Ed Ramirez
Training Officer

Ed has enjoyed many different types of professional opportunities throughout his career, but the common thread through all has been leadership management and service to others. With a strong foundation in both theory and practice, Ed brings a seasoned perspective to his clients’ business opportunities and challenges.

Following a 12-year stint in the Army as a Staff Sergeant stationed in Turkey, Ed began a 20-year career providing small business consulting and accounting services in New Jersey.    He then spent six years as a faculty member and Dean of Student Affairs at a small college in Ohio, where he helped shepherd the institution through a successful national accreditation process.

Along the way, Ed earned Bachelors degrees in Management and Accounting, a Master’s degree in Organizational Leadership, an Advanced Educational Specialist degree in Transformational Leadership, and is currently studying for a Doctorate in Business Administration.