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BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (In-Person)

Date:June 15, 2022 @ 6:00 pm - 8:00 pm
Location: 957 Highway 33, Hamilton Square Shopping Center, Hamilton, NJ 08690 United States
Price: Free

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Presented In Partnership with
Mercer County Office of Economic Development

This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan.  This workshop will include information about Mercer County’s business incentives and loan programs.

This is a 4-Part Business Survival Series, and you are encouraged to participate in all four workshops.  Please register for upcoming workshops below by clicking on the title:
Part 1: Business Reassessment – June 8, 2022 – 6:00 to 8:00 p.m.
Part 2: Marketing Strategy – June 15, 2022 – 6:00 to 8:00 p.m.
Part 3: Basic Financial Statements & Profitability – June 22, 2022 – 6:00 to 8:00 p.m.
Part 4: Projecting Financial Results – June 29, 2022 – 6:00 to 8:00 p.m.

FREE Government Contracting Assistance for Small Business Owners

UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.

Learn from an expert

Alejandro Cruz
Training Officer

Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups.  He also served as lead consultant for three years for an economic development center in South Jersey.

For more information, contact Alejandro Cruz at acruz@ucedc.com or 908-527-1166.

June 15, 2022
6:00 pm - 8:00 pm
Mercer County Connection
957 Highway 33, Hamilton Square Shopping Center, Hamilton, NJ 08690 United States