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BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (In-Person)
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Presented In Partnership with
Mercer County Office of Economic Development
This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. This workshop will include information about Mercer County’s business incentives and loan programs.
This is a 4-Part Business Survival Series, and you are encouraged to participate in all four workshops. Please register for upcoming workshops below by clicking on the title:
Part 1: Business Reassessment – June 8, 2022 – 6:00 to 8:00 p.m.
Part 2: Marketing Strategy – June 15, 2022 – 6:00 to 8:00 p.m.
Part 3: Basic Financial Statements & Profitability – June 22, 2022 – 6:00 to 8:00 p.m.
Part 4: Projecting Financial Results – June 29, 2022 – 6:00 to 8:00 p.m.
FREE Government Contracting Assistance for Small Business Owners
Learn from an expert
Alejandro Cruz
Training Officer
Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups. He also served as lead consultant for three years for an economic development center in South Jersey.