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BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (Live Webinar)
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Presented In Partnership with
Mercer County Office of Economic Development along with
SBDC at The College of New Jersey and
Princeton Mercer Chamber of Commerce
This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office of Economic Development and Princeton Mercer Chamber of Commerce.
This is a 4-Part Business Survival Series, and you are encouraged to participate in all four workshops. Please register for upcoming workshops below by clicking on the title:
Part 1: Business Reassessment – August 5, 2020 – 10:00 to 11:30 a.m.
Part 2: Marketing Strategy – August 12, 2020 – 10:00 to 11:30 a.m.
Part 3: Basic Financial Statements & Profitability – August 19, 2020 – 10 to 11:30 a.m.
Part 4: Projecting Financial Results – August 26, 2020 – 10:00 to 11:30 a.m.
PLEASE NOTE: Once you have registered, a link to the webinar will be sent to you prior to the event with instructions.
Click here to access webinars in this series that have already passed.
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Learn from an expert
Alejandro Cruz
Training Officer
Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups. He also served as lead consultant for three years for an economic development center in South Jersey.