Marketing Research Tools for Small Business in Partnership with HCEDC (In-Person & Live Webinar)

Presented in Partnership with the Hudson County Economic Development Corporation (HCEDC)

In this webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.  You’ll also:

• Discover how to put Reference USA and Demographics NOW to work for you
• Learn how business librarians can help you with your specific research needs
• Leave with tangible market research skills you can put into practice immediately

Get to know your market in this free workshop.

PLEASE NOTE: you will be sent access details to join the webinar in a separate email.

Learn from an expert

Dr. Jairo Borja
Training Officer

Having served in a variety of positions during his career, Dr. Borja has helped many small business owners and entrepreneurs to be successful through various training programs and empowerment initiatives.

As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in a variety of forums as a subject matter expert. Dr. Borja is an author, podcast host and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, Master of Business Administration Degree in Management from Long Island University and a Bachelor of Business Administration Degree in Management from Berkeley College.