Marketing Research Tools for Small Business in Partnership with The Father Center (Live Webinar)

Presented in Partnership with The Father Center

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry.

There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively. We’ll also:

• • • Discover how to put ReferenceUSA and DemographicsNOW to work for you
    • Learn how business librarians can help you with your specific research needs
    • Leave with tangible market research skills you can put into practice immediately

  PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.

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  FREE Government Contracting Assistance for Small Business Owners
  UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our APEX Accelerator Team.

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  Learn from an expert

  
  Alejandro Cruz
  Training Officer

  Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

  Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups.  He also served as lead consultant for three years for an economic development center in South Jersey.

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