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Marketing Research Tools for Small Business – Madison

Date:February 5, 2020 @ 6:00 pm - 8:30 pm
Location: 285 Madison Avenue, Rutherford Room, 2nd Floor, Madison, NJ 07940 United States
Price: $15

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Presented in partnership with SCORE/Northwest New Jersey

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry.

There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively.

  • Discover how to put ReferenceUSA and DemographicsNOW to work for you
  • Learn how business librarians can help you with your specific research needs
  • Leave with tangible market research skills you can put into practice immediately

    Learn from an expert

    Keith Whelan
    Training Officer

    Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

    Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields.  He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.

For more information, contact Rogers Ramsey at rramsey@ucedc.com or 908-527-1166.

February 5, 2020
6:00 pm - 8:30 pm
Fairleigh Dickinson University
285 Madison Avenue, Rutherford Room, 2nd Floor, Madison, NJ 07940 United States
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