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Marketing Research Tools for Small Business (LIVE WEBINAR)
In this webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry.
There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively. You’ll also:
- Discover how to put ReferenceUSA and DemographicsNOW to work for you
- Learn how business librarians can help you with your specific research needs
- Leave with tangible market research skills you can put into practice immediately
PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields. He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.