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Marketing Made Real
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Offered in partnership with Camden CoLab
Before you think about spending a dime on marketing your small business, you need a reality check on some marketing fundamentals.
It’s easy to get caught up with the latest trends and rush off to blog, twitter, and post. But unless you have a sound understanding of the 5 P’s of marketing – Product, Price, Place, Promotion, and Packaging – you’ll be wasting your time and perhaps jeopardizing your business.
This interactive workshop will bring the 5 P’s to life with a practical review of marketing fundamentals such as:
- Market research
- Evaluating your competition
- Defining and reaching your target market
- Working within your budget
After our review, you’ll learn how to apply these principles first-hand as we work together to bring a product to “market”. We’ll take our case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing buck.
Learn from an expert
Erich Peter
Director of Training and Technical Assistance
Erich brings a unique blend of corporate and small business experience to his position at UCEDC. He began his career in the public accounting industry, working with a wide variety of businesses and then went on to hold various management and financial roles in the energy industry.
Having built a solid foundation of business acumen, Erich then took the entrepreneurial plunge as the owner/operator of a printing company. After a successful six-year tenure, Erich sold the business and joined the UCEDC team in his current role.
With his real-world appreciation of the challenges that small business entrepreneurs face, Erich brings the right combination of theory and practice to his training events.