Marketing Made Real: The Essential Steps for Small Business Success
Presented in partnership with the Monmouth County SCORE
Marketing is an integral key to the success of small businesses, yet many small businesses don’t understand how to effectively market their business, or even what marketing really means. You’ll learn how to:
- Identify your target customers and what drives them to buy
- Understand your competition
- Create your marketing message
- Choose the best vehicles to reach your customers
- Focus your time and energy on your ‘most likely to purchase’ customers
We’ll take a case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing budget, no matter the size.
Training and Technical Assistance Officer
Beth brings a rich background of education, entrepreneurship, and outreach to her role on UCEDC’s training and technical assistance team. A small business owner herself, she was most recently the co-founder and director of an award-winning yoga studio in Collingswood (and UCEDC microloan client!). Prior to that she spent five years as a high school English teacher and 10 years as a community educator at Philadephia-based nonprofit organizations. And don’t forget her stint as a member of The Trolleyvox, an indie pop group that recorded five albums (find them on iTunes!)
Beth’s eclectic experience serves her clients well – she understands the challenges of running a small business having done it herself. She brings a creative approach to problem-solving and opportunity-finding thanks to her artistic talents. And as a long-time educator, Beth excels at delivering engaging and practical business content for start-up and experienced owners alike.