Marketing Made Real: The Essential Steps for Small Business Success

Presented in partnership with the Monmouth County SCORE

Marketing is an integral key to the success of small businesses, yet many small businesses don’t understand how to effectively market their business, or even what marketing really means. You’ll learn how to:

• Identify your target customers and what drives them to buy
• Understand your competition
• Create your marketing message
• Choose the best vehicles to reach your customers
• Focus your time and energy on your ‘most likely to purchase’ customers

We’ll take a case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing budget, no matter the size.

Learn from an expert

Joseph Lamberti
Training and Technical Assistance Officer

Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti.  With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.

Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College.  Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.

With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.