Marketing Made Real: The Essential Steps for Small Business Success – Cranford
Marketing is an integral key to the success of small businesses, yet many small businesses don’t understand how to effectively market their business, or even what marketing really means. You’ll learn how to:
- Identify your target customers and what drives them to buy
- Understand your competition
- Create your marketing message
- Choose the best vehicles to reach your customers
- Focus your time and energy on your ‘most likely to purchase’ customers
We’ll take a case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing budget, no matter the size.
Training and Technical Assistance Officer
With extensive experience as a financial advisor, supported by a deep background in teaching and corporate training, George can transform critical business concepts into easily understood and actionable plans for both the experienced owner and fledgling entrepreneur.
In his fifteen years as a financial advisor with Bank of America and Merrill Lynch, George helped numerous clients with all the financial aspects involved in starting and growing their own businesses. Career-changing entrepreneurs looked to him for individualized mentoring as they began and grew their new operations.
Whether he’s leading a classroom full of start-ups or advising a seasoned entrepreneur, George’s enthusiasm and commitment to small business development gives his audience the boost it needs to succeed.