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Marketing Essentials for Small Business (Live Webinar)
Presented in Partnership with the County of Union, New Jersey
This live webinar serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets. We’ll define marketing terminology and the framework for a successful marketing strategy. Specific focus will be on:
- The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
- The importance of conducting a SWOT analysis
- Identifying your customer profile and carrying out target marketing
- Making effective local advertising choices, including social media
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Learn from an expert
Dr. Jairo Borja
Having served in a variety of positions during his career, Dr. Borja has helped many small business owners and entrepreneurs to be successful through various training programs and empowerment initiatives.
As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in a variety of forums as a subject matter expert. Dr. Borja is an author, podcast host and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, Master of Business Administration Degree in Management from Long Island University and a Bachelor of Business Administration Degree in Management from Berkeley College.