Marketing Essentials for Small Business
This workshop serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets.
We’ll define marketing terminology and the framework for successful marketing strategy. Specific focus will be on:
- The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
- The importance of conducting a SWOT analysis
- Identifying your customer profile and carrying out target marketing
- Making effective local advertising choices, including social media
Learn from an expert
Ed has enjoyed many different types of professional opportunities throughout his career, but the common thread through all has been leadership management and service to others. With a strong foundation in both theory and practice, Ed brings a seasoned perspective to his clients’ business opportunities and challenges.
Following a 12-year stint in the Army as a Staff Sergeant stationed in Turkey, Ed began a 20-year career providing small business consulting and accounting services in New Jersey. He then spent six years as a faculty member and Dean of Student Affairs at a small college in Ohio, where he helped shepherd the institution through a successful national accreditation process.
Along the way, Ed earned Bachelors degrees in Management and Accounting, a Master’s degree in Organizational Leadership, an Advanced Educational Specialist degree in Transformational Leadership, and is currently studying for a Doctorate in Business Administration.