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Marketing Essentials for Small Business – Mount Holly

Date:August 22, 2019 @ 10:00 am - 12:00 pm
Location: Rowan College at Burlington County, Mount Holly Campus, 1 High Street, Mount Holly, NJ 08060 United States
Price: Free

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Presented in partnership with Rowan College at Burlington County

This workshop serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses in local markets.  We’ll define marketing terminology and the framework for successful marketing strategy.  Specific focus will be on:

      • The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
      • The importance of conducting a SWOT analysis
      • Identifying your customer profile and carrying out target marketing
      • Making effective local advertising choices, including social media

Learn from an expert

Joseph Lamberti
Training and Technical Assistance Officer

Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti.  With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.

Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College.  Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.

With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.

For more information, contact Rogers Ramsey at rramsey@ucedc.com or 908-527-1166.

August 22, 2019
10:00 am - 12:00 pm
Rowan College at Burlington County
Rowan College at Burlington County, Mount Holly Campus, 1 High Street, Mount Holly, NJ 08060 United States