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Marketing Content & Branding for Small Business (Live Webinar)
Presented in Partnership with
New Jersey Small Business Development Center (SBDC)
at Stockton University
At some point, every business will need to refresh their brand. This could be for any number of reasons, maybe your old branding is out of date or you want to rebrand to attract a different audience, or you’re not obtaining the results you want with your current marketing.
In this live webinar, we’ll look beyond the target market. We’re going to dive deeper in a unique way to reveal your ideal client. It may seem that offering your products or services to everyone will attract the greatest number of possible customers. However, this is not the best strategy because marketing to everyone is a fast path to depleting your marketing budget with no success. You’ll learn how to target the exact individuals that are right for you that will lead you to be profitable and less stressful. Additionally, we’ll also show you how to reveal your target market using the Clear Path Strategy Ideal Client Reveal method. Attendees will also learn to:
- Reclaim more time by marketing effectively
- Make revenue to up by narrowing down
- Connect the dots from client to value to pricing
Attend this webinar and get the helpful tips you need to make your company more recognizable to the public.
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups. He also served as lead consultant for three years for an economic development center in South Jersey.